stoned cherrie fashion house
{proposal}
Stoned Cherrie is one of South Africa’s leading Afro-Euro centric fashion houses, taking inspiration from the 1950’s Sophiatown, jazz music and Drum magazine, creating distinct fashion. The brief called for the design of a fashion headquarter, store, theatre and fashion show area. The aim of the design proposal was to provide a platform for introducing the range to a larger target market. The site is located in central Pretoria, that is mainly driven by black African consumers – therefore ideal for erecting a fashion house for Stoned Cherrie.
The concept entails the expansion of Stoned Cherrie's target market, in keeping with their philosophy. In the past fashion used to be what we called a minor art, today it is an exploding industry. The clothes we buy is much more than just something to wear, it reflects our personality and what we believe to be true.
The idea of shopping and purchasing should be downplayed, so that the space rather captures the feeling and philosophy behind the clothes and not just a display area. The customer will inevitably become part of a theatrical experience, buying a drink at the coffee and cocktail lounge and enjoying the performances of jazz musicians etc. The clothes and jewellery will be displayed within this space. Customers can try on the clothes, and in so doing become part of the world that is used as reference for the designs.The concept entails the expansion of Stoned Cherrie’s targetmarket, in keeping with their philosophy. In the past fashion used to be what we called a minor art, today it is an exploding industry. The clothes we buy is much more than just something to wear, it reflects our personality and what we believe to be true.
{RETAIL DESIGN}
lily's retail store
work done in context of architectural practice
AZIZ TAYOB ARCHITECTS INC.
{completed 2008}
The existing retail store had a poorly indicated main entrance. Display windows were lost within the street facade of the store, causing the passer by to barely take note of merchandise.Inside the interior space lacked good retail lighting and the proper display of goods were non-existent.
The storefront was redesigned with definite display windows, that stand out and draws the potential customer towards the store. Lily’s as a brand was designed as part of the exterior architecture and the new entrance is immediately visible to the passer by.
On the interior, the existing roof was lifted, opening up the interior and providing opportunity for proper lighting. New finishes, display units and a prominent staircase - that is immediately visible upon entering - were incorporated.
work done in context of architectural practice
AZIZ TAYOB ARCHITECTS INC.
STUDIO RED DESIGNS
{HERITAGE}
old jewish synagogue
{proposal}
facts of what happened presented to us, but
heritage is history processed into a commodity
through mythology, ideology, nationalism,
romantic ideas or just plain marketing. The
physical remains of the past are out there and
are literally 'objective', but the experience of the past in the present is subject to our own perception of the world around us.
(Schouten 1995, p.21, 22)
The value of heritage can change over time.
Determined by the way in which it is represented in the present and also the way in which the public reacts to the presentation of it. Thus heritage is a product that is subject to differences in validation and interpretation.
The media has played a very big role in our
knowledge and understanding of our political
heritage of which a major event took place
within the Old Jewish Synagogue. The photos
and written text that inform us, who weren't
present at these events, of what happened and
how these events came to play an important
role in our cultural heritage are derived from old
newspapers and books published.
The journalism school proposed builds on this
strong political connection that the synagogue
has to our cultural heritage. It will become a
space where journalism students will get the
opportunity to be educated in how to document
and portray events that will serve the public and
future generations with the knowledge and facts
of how our heritage was formed.
'Amandla' square will be branded as a whole and also the journalism school. Colors used in the branding are derived from the colored glass windows of the dome above the main space in the synagogue. The shadows thrown onto the floor creates an amazing color spectrum and was part of the experience when it was occupied during services as well as in the trial.
'Amandla' square will be branded as a whole and also the journalism school. Colors used in the branding are derived from the colored glass windows of the dome above the main space in the synagogue. The shadows thrown onto the floor creates an amazing color spectrum and was part of the experience when it was occupied during services as well as in the trial.
"…heritage
conservation is creation and not preservation of what already
exists….The nature of the final product (as heritage) is not determined
by the resources endowment, nor can it reflect any supposedly accurate
factual record of the past." (Ashworth 1992, p.97)
Heritage is a product that is created and becomes a commodity that needs to be presented to the wider public. Branding the site and the events that played out forms an intricate part of heritage conservation.
Heritage is a product that is created and becomes a commodity that needs to be presented to the wider public. Branding the site and the events that played out forms an intricate part of heritage conservation.
